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Key stat: More than half of advertisers worldwide are extremely or very confident in their ability to measure social media, video, search, and display marketing ROI, according to Nielsen.

Beyond the chart:

• The deprecation of third-party cookies will make measurement more difficult. Better measurement would unlock more ad spend across channels, but marketers and publishers are still scrambling to determine the best identity solutions.
• Podcasts and streaming audio ranked particularly low because these platforms are still using download-based metrics, which are unreliable.

Use this chart:

• Determine the most reliable channels for measuring ROI.
• Evaluate the identity solution challenges facing marketers.

More like this:

• Ad Measurement Trends H2 2023 (Insider Intelligence subscription required)
• Are advertisers overindexing on Meta?
• US marketers favor social media and TV for ad spend
• A digital approach to direct-mail campaigns

More Chart of the Day:

• 8/16 - Digital out-of-home climbs
• 8/15 - The social generation
• 8/14 - Everyone tries on AI
• 8/11 - In search of ads
• 8/10 - PayPal leads the P2P pack