Many experts believe that more immersive experiences and the metaverse are a natural evolution from today’s social media and gaming environments. Nearly 60% of US adults agree and believe it will soon become as popular as traditional social media platforms, according to a January 2022 survey from Protocol and The Harris Poll. The metaverse could generate $3 trillion for the economy by 2031, according to the Analysis Group.
- Facts and figures about the popularity of the metaverse, including statistics about AR and VR
- How immersive games are the building blocks of the metaverse
- What brands like Nike, Wendy’s, Coca-Cola, and Ralph Lauren are doing to engage consumers in the metaverse
Click here to watch the webinar.
Speakers
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Jeremy Goldman, Director, Marketing & Commerce Briefings
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Jasmine Enberg, Principal Analyst