Key stat: Audience customization is the top generative AI (genAI) use case for marketers who produce multiple versions of video ads (42%), per a March Interactive Advertising Bureau (IAB) survey.

Beyond the chart:

• Nearly 40% of video ads will use genAI by 2026, per a July IAB report.
• Nearly half (49%) of marketers use AI daily for image and video creation, per a January Canva survey.

Use this chart: Marketers can use this chart to consider how AI-powered video customization can drive more personalized, audience-specific content.

Related EMARKETER reports:

• Generative AI Use Cases for Marketers (EMARKETER subscription required)
• Generative AI for B2B Marketing (EMARKETER subscription required)

Methodology: Data is from the July 2025 Interactive Advertising Bureau (IAB) "2025 Digital Video Ad Spend & Strategy Report" in conjunction with Advertiser Perceptions and Guideline. 368 US agency and marketing professionals were surveyed online by Advertiser Perceptions during February 17-March 7, 2025. All respondents were involved in digital video advertising decision-making and had $1+ million in total annual ad spending in 2024. Guideline's digital video ad spend market size and growth rate estimates are based on its pool of ad billing data, including forward bookings, the IAB-commissioned Advertiser Perceptions quantitative survey, interviews with industry leaders, and other market estimates. The Guideline pool's coverage of the US advertising market is based on deterministic, census-level total media billings for all spending by the largest ad agencies, and includes all 6 major US holding groups and most of the largest independents.