The news: AI keeps infiltrating the workplace, but employee attitudes remain mixed, per a Luma AI study of 760 marketing and creative professionals.
- 81% of respondents have released AI-assisted or generated content.
- 71% believe AI creates more benefits than drawbacks for productivity.
- 40% say AI improves efficiency and creative quality, but 62% expressed concerns that overreliance on AI will come at the expense of human creativity.
- 72% say they have good or excellent access to AI tools, but agree that training and workflow integration is lagging.
Why it matters: Despite professionals increasingly using AI, a lack of AI readiness and possible impact on human creativity are lingering issues.
- A separate study from Epsilon exposed a similar trend. While 100% of marketers were using AI, 47% noted challenges in training existing staff to work effectively with AI tools.
- Adweek and NewtonX found that 69% of marketers said their companies “strongly encourage” AI use, but 43% had never had formal AI training. Of those who had received training, just 10% said that it was adequate.
- Harm to human creativity is another barrier. More than half of US adults overall said that AI will worsen people’s ability to think creatively, per June 2025 data from Pew Research Center.
- That fear is strongest in Gen Zers: 51.8% of the generation disagree that AI will make people more creative, compared with 42.7% of all internet users over 15, per EMARKETER.