Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Many Facebook Users Are Sharing Less Content

Privacy concerns weigh heavy

For the most part, Facebook users haven't stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or advertisers—abandoning its platform.

And according to a recent survey by Thomson Reuters, nearly half of US Facebook users said they haven't changed how much they use it. Interestingly, over a quarter of respondents said they use it more, while fewer report using it less (18%) and only 1% said they deleted their account.

Still, there are some who are concerned about their personal data and how it will be used. When asked why they're sharing less content with friends and followers on social media, 47% of Facebook users said it was because they have privacy concerns.

Indeed, more people are becoming suspicious of sharing data, especially through third parties. In a March 2018 survey by Raymond James, more than eight in 10 US internet users were at least somewhat concerned about how their personal data is being used on Facebook. And a separate study conducted by Gallup in April found that 43% of Facebook users were very concerned about the invasion of privacy.

But Facebook is very much aware of this. In a recent interview with eMarketer, Carolyn Everson, vice president of global marketing at Facebook, said that highly personalized targeting and user privacy can coexist, but it requires the company to do a better job educating users and giving them "full control of how that advertising experience—and the overall experience with their own data—plays out."

Subscribers to eMarketer PRO: Look for a new report, "Facebook Advertising Update 2018," coming later this month.