The data: The US is emerging as the most important market for luxury brands as economic uncertainty and geopolitical conflict cool spending elsewhere.
- US personal luxury retail sales will cross the $100 billion mark for the first time in 2026, making the market over 50% bigger than China, per our forecast.
- America will account for 31% of global luxury spending this year, well ahead of Europe’s 22% and China’s 18%, according to a Morningstar analysis shared with Bloomberg.
- Americans are expected to make up the largest share of luxury sales until 2035, per Morningstar.