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Marketers are up against the looming cookieless future, evolving privacy regulations, fragmented customer data—and the accelerating complexities of identity management.

There’s also the ever-changing expectations of business customers and consumers alike. What do marketing and IT leaders need to empower their customer experience (CX) ambitions?

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Katie Li, senior director, audience science and management, along with Evan Nicholson, senior director, personalization and experience optimization, and Jas Singh, vice president, marketing platforms.

With a focus on personalization at scale, they weighed in on new and innovative best practices to these challenges.

Watch this webinar and learn how to:

• Identify the critical problems of data disruption, and help brands prepare for a cookieless future
• Connect disparate customer profile data and activate it across your martech stack
• Drive better business outcomes with identity resolution and experience orchestration—vital to a CX transformation

Presenters

Katie Li is senior director, audience science and management at Merkle. Katie is an experienced strategic expert with 15 years of experience working in the US, EMEA, and APAC, focusing on technology (CDP/DMP), data, analytics, and media and channels. Katie’s expertise includes consulting, implementation, activation and enablement for clients across NA, EMEA, and APAC.

Evan Nicholson is senior director, personalization and experience optimization at Merkle. Evan leads Merkle’s Testing and Optimization Practice, where he helps clients put data and insights into action across technologies and channels. He works with enterprise brands across industries to define and develop people-centric marketing that has a measurable impact for the business and their customers.

Jas Singh is vice president, marketing platforms at Merkle. Jas leads Merkle’s Adobe Architecture Practice with focus on providing marketing solutions and services that include selection, deployment, execution, and support of Adobe’s Experience Cloud and Platform (AEC and AEP). Jas also helps clients with value realization and delivering experience by integration technologies like Adobe AEM, Audience Manager, Campaign, and Target.

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.