Infopack: China Shoppers 2026

The State of Consumer Preferences and AI Usage

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About This Report
China’s shopping landscape is transforming as AI reshapes product discovery and purchasing decisions. From AI shopping agents to shifting priorities, changing consumer behavior is creating new opportunities and challenges for brands and retailers.

Consumers in China are navigating a changing retail landscape, from rising price sensitivity and evolving shopping channels to the growing influence of AI on product discovery and purchasing decisions.

This deck covers:

  • Top factors influencing consumers’ behavior
  • Leading online and physical retail channels
  • How AI is reshaping the purchase funnel

authors

Man-Chung Cheung

Contributors

Erika Huber
Director, Report Editing
Madan Kumar
Copy Editor
Penelope Lin
Director, Data Visualization
Ana Sazon
Data Visualization Editor
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