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The Influencer Marketing​ Opportunity

Market Insights for Sales Teams​

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About This Report
Influencer marketing is a booming industry. But accessing the opportunity requires navigating a complex web of consumer preferences and platforms, and growing pressure to prove ROI.​

Influencer marketing is a booming industry with applications across many verticals and target audiences. But identifying the right creators and tactics involves navigating a complex web of consumer preferences and platforms, and growing pressure from decision-makers to prove the ROI of campaigns.​

This deck aims to help solution providers approach brands and retailers with data-rich pitch decks, compelling content marketing assets, and thoughtful prospecting emails that highlight the influencer marketing opportunity.​

Specifically, it will:​

  • Size the influencer marketing opportunity.​
  • Explain why creators and influencers are critical to reaching consumers.​
  • Propose how agencies and brands can respond to challenges.​

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

authors

Jasmine Enberg

Contributors

Rahul Chadha
Director, Report Editing
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Shelleen Shum
VP, Forecasting
Tracy Tang
Senior Researcher
Sakina Thanawala
Copy Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
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