The news: The furniture category had the highest costs to acquire new US customers through paid marketing in 2024, per our Industry KPI data from AdScale. That puts it at a competitive disadvantage as tariffs drive up the price of doing business.
The cost per acquisition (CPA) for furniture came to $156.72 in 2024, markedly more than other retail categories:
- Home and garden: $36.28
- Electronics: $23.14
- Food and beverage: $17.01
- Fashion: $13.22
- Toys and games: $10.03
- Baby and toddler: $7.45