How SAP Concur used actionable data to pivot their 2020 marketing strategy | Sponsored Content

This video was contributed and sponsored by Integrate

Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.

Contributed and sponsored by


Integrate, the leader in demand orchestration, empowers B2B marketers to build better, faster, smarter marketing engines. Integrate provides an advanced automation layer for top-of-funnel marketing efforts, so it’s easy to execute programs that convert target audiences into engaged prospects. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities. Learn more.