The news: Nexxen's new AI-powered Discovery platform rapidly delivers audience insights once reserved for teams of analysts.

The tool merges first-party data with broader signals—like sentiment, search, and competitor activity—to generate detailed insight decks “in minutes,” according to product chief Karim Rayes.

LG Ad Solutions is among the first partners using the platform to gain a more holistic view of audience behavior. “Nexxen doesn’t replace our internal data,” said LG Ad Solutions' senior director of measurement and reporting solutions Ioanna Protogiannis. “It complements it—adding sentiment and search intelligence we wouldn’t otherwise see.”

Insight to impact: Post-campaign, Nexxen’s insights are featured in wrap reports that explain not just what happened—but why, which is especially valuable for CPG brands lacking direct sales data.

• LG Ad Solutions analysts take a hybrid approach: starting with customer-centric research and then using Nexxen’s dashboard to build tailored narratives.
• “You still need the storytelling,” Protogiannis emphasized. “That can’t be programmed.”

The publisher opportunity: While Discovery is helping players like LG Ad Solutions optimize campaign strategy, it’s also proving valuable on the supply side. Publishers can use Nexxen’s platform to surface high-value audience segments within their inventory—shifting from traditional demographic-based selling to more precise, behavior-driven packaging.

“Their platform allows publishers to identify and sell valuable audience segments and facilitates an audience-driven approach to advertising, potentially diversifying their revenue streams,” said Rayes. By layering proprietary insights onto their own first-party data, publishers can better articulate the value of their audiences to advertisers. This capability is especially timely as media companies face rising pressure to justify CPMs and prove effectiveness.

With Discovery, publishers can not only fulfill demand more efficiently but also highlight untapped audience value (e.g. regional behaviors or affinity-based clusters). Nexxen helps publishers become strategic partners by revealing deeper audience insights—enabling smarter ad placements and new ways to drive revenues.

Our take: Nexxen’s model highlights the growing value of tools that blend proprietary data with automation without removing human interpretation.

• Nexxen’s campaign pixel, now in pilot with LG Ad Solutions, ties ad exposure to results across platforms—enabling smarter targeting and clearer ROI. Protogiannis called it the most exciting development yet, noting that it helps link real audience behavior to media spend.
• In an industry increasingly focused on accountability, Nexxen and LG Ad Solutions are showing how advanced tools and human analysis can work together to deliver deeper insights and more confident decision-making.