The news: Consumers are increasingly turning to ChatGPT instead of Google for product discovery, shifting search from links to answers, and Peec AI is working to give marketers visibility into how their brands appear in AI-generated answers.
It focuses on generative engine optimization (GEO) and search that is shaped by prompts, sentiment, and context instead of SEO-reliant keywords and links, per TechCrunch.
Peec’s dashboard reveals ranking, source influence, and consumer sentiment, helping brands understand why they show up—or don’t.
Top marketers are paying attention: Peec, which is adding 300 new customers a month, counts Axel Springer (parent company of EMARKETER), Chanel, ElevenLabs, and TUI among its 1,300 clients.
The company says its edge lies in data. Peec buys raw AI query streams, filters out noise, and focuses on commercial intent—such as questions tied to products, brands, and buying decisions—before making that data available to customers.
Peec’s ability to produce insight into generative search is significant for almost all US marketers: 93% of them are struggling to execute GEO strategies, according to Centerfield research shared with Search Engine Land.
As search becomes conversational and built on intent, users now ask: “What’s the best CRM for fast-growing startups?” not “CRM software reviews.”
Authority is no longer linked to big publishers or paid search placements. Instead, Reddit posts, niche blogs, and vertical forums now carry equal weight if they match the prompt, per Seven SEO.
What this means for marketers: Peec and competitors like Profound and OtterlyAI are filling in the gaps as brand search goals evolve beyond SEO and traditional search.
The landscape is shifting toward providing the best available answers. That requires influencing the sources AI models trust, shaping user sentiment, and optimizing for the right prompts.
Brands should treat AI chatbots with the same reverence as they do Google Search by identifying high-value prompts and analyzing the sources that inform AI. Improved GEO targeting gives brands better oversight into generative search discovery