How to Achieve True Retail Transformation: Carrefour Shares Its Winning Data Collaboration Strategy | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by LiveRamp


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It should come as no surprise that the companies who know their customers best are winners in any market.

Few know this better than Carrefour, a leading global retailer that in just two years, says it boosted top-line growth in ecommerce by 200%. Central to Carrefour’s digital transformation achievement was connected data.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Vihan Sharma, managing director, Europe, and senior vice president of Safe Haven at LiveRamp and Alexis Marcombe, managing director of Carrefour Links. They talked about how data collaboration fits into Carrefour’s business strategy.

Watch this webinar and learn:

  • Why retaining control over data and maximizing its utility are no longer at odds
  • How to get ahead of the curve with a privacy-conscious data approach
  • Which technologies to invest in to help your brand stay agile and build customer intelligence


Vihan Sharma is managing director, Europe at LiveRamp and senior vice president of Safe Haven. Vihan is responsible for driving product initiatives and helping clients leverage solutions to drive growth for companies. Before his current role and adding senior vice president of Safe Haven to his title in 2020, Vihan held multiple positions within LiveRamp including director data content and acquisition, Europe and director of product management, Europe.

Alexis Marcombe is managing director at Carrefour Links. Alexis runs the digital sales house at Carrefour to develop the retail media business and to improve the ability to leverage the loyalty card program in an omnichannel precision marketing approach thanks to a people-based platform. He has spent his career in digital advertising and media, digital transformation, and digital strategy.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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