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Germany Time Spent With Media Forecast 2023
Traditional Media Holds Tight, Boosting Total Media Time
Report Snapshot
Total media time spent in Germany is bucking the trend in Western Europe and continuing to climb, albeit slightly. This is thanks to continued engagement with traditional media formats plus strong uptake in digital media, where time spent is gaining fast.
Key Question: How does the German market differ from France and the UK regarding time spent with media trends?
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KEY STAT: Traditional media still dominates in Germany. This year, it will account for 52.5% of total media time, well ahead of France and the UK.
authors
Bill Fisher
Contributors
- Vivian Dong
- Associate Forecasting Analyst
- Paul Verna
- Principal Analyst
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