The news: Microsoft is leaning on AI agents to redefine the future of computing. The company announced Project Solara—a new platform for devices to run agents rather than traditional Windows applications—in partnership with Qualcomm and MediaTek at its Build 2026 conference. 

“There’s a real platform shift. We’re moving from building operating systems/devices for apps, to agents,” CEO Satya Nadella said in a video interview with Qualcomm president Cristiano Amon.

• Microsoft showed off a smart display and a smart badge as reference designs for new device form factors that OEMs and PC partners can build around. 
• The hardware accepts voice input, can execute agentic tasks, and can switch between various Microsoft 365 services and AI tools.

Microsoft needs to rally developer support, guiding them from PC and web applications to AI agents.

Why it’s worth watching: Project Solara moves Microsoft away from its operating system and personal computing roots and into specific verticals where it can license its core technology. In the coming months, Target, CVS Health, and Best Buy will put Microsoft to the test by piloting Solara devices, per Engadget.

• Retailers like CVS Health can use Solara badges so store associates get real‑time prompts on inventory, curbside orders, and loyalty offers tailored to the customer standing in front of them—making marketing a turn-by-turn service.
• Best Buy can use Solara desk hubs in Geek Squad areas. Agents pull purchase history, scan SKUs, open support tickets, and surface membership benefits so reps can recommend the right protection plan, accessories, or add-on services.

Implications for retailers: Microsoft’s Project Solara demonstrates that the next major platform shift will be defined by vertical, purpose-built devices designed around agentic workflows—not general-purpose hardware.

Every product recommendation, inventory lookup, and workflow handoff becomes an opportunity to improve the customer experience. Critically, each of those moments is also trackable, measurable, and trainable—giving retailers a feedback loop to sharpen both the customer experience and operational efficiency over time.

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