The threat of recession still looms large in Germany, so it’s little surprise to see digital advertising growth constrained across most industries. Only travel has seen any significant growth, though that’s from a very small, pandemic-induced starting point. Next year promises to offer a more positive performance, though.

Key Question: How have different industries’ digital ad investments been affected by the tough economic conditions?

KEY STAT: Travel will be the only industry to see notable growth in digital advertising outlays this year, spiking by 16.5% YoY; other sectors will see much lower annual growth rates thanks to economic conditions.