Key stat: 53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.

Beyond the chart:

• More than half (51%) of Gen Zers said long-form social content is one of their favorite formats, while just 40% of millennials said the same, according to a July 2023 survey from Teachable.
• Gen Z is using TikTok to watch news, tutorials, and even movies, as noted in our Social Video 2024 report.
• Because longer videos are easier to monetize due to the ability to accommodate more ads, expect to see social platforms embracing this format.

Use this chart:

• Emphasize the importance of long-form social video.
• Demonstrate Gen Z social media habits.

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