As the youngest Gen Zers enter their teens and the oldest approach their 30s, it’s clear that their predominant digital habits (digital video, social media, digital buying) will be hallmarks for future digitally native generations.

Key Question: How should brands and agencies develop their media strategies to reach Gen Zers as their technological and media preferences mature?

Key Stat: Gen Zers overindex in all of the leading digital activities we track when compared with the total population, with social media holding the largest margin of 19.7 percentage points.

This report can help you:

• Develop media strategy and allocate budget for campaigns (brands and agencies)
• Develop go-to-market strategy (media platforms)