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Gen Z, millennials drive Facebook’s drop

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Our latest Facebook forecast shows that its monthly user base in the US will plateau, rather than grow as previously expected. Following a peak of 179.7 million last year, the base will lose 2.1 million users by the end of 2024 and hold steady at 177.6 million through 2026.

Beyond the chart: Young people are driving the decline. This year, 1.6 million 18- to 24-year-olds in the US will stop using Facebook, a steeper drop than previously forecast. Meanwhile, the number of millennial users—those ages 26 to 41—will dip by 2.1%, marking the first-ever millennial loss for the app.

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