Retailers that set out to become media companies during retail media boom times are facing a reality check: YoY ad spending has slowed, leaving the landscape dominated by just a few retail media networks (RMNs). To withstand a leaner era, RMNs must evaluate their organizational structures, uplevel their media expertise, and carefully plan their next moves.

Key Question: What key challenges are RMNs facing as they prepare for the next phase of growth?

Key Stat: More than two-thirds (66%) of advertisers say that a connected strategy across retail media, loyalty, and merchandising teams is one of the most important services RMNs can offer.