In this new retail reality, the merging of the physical and digital to delight shoppers is no longer optional. Brands and retailers must embrace innovation to create the seamless omnichannel shopping experiences consumers have grown to expect, wherever and whenever they choose to shop.

Watch as Dave Fisch, general manager of Shopkick, discusses with Geoff Ramsey, co-founder of eMarketer, these latest consumer behavior trends and more.

Watch and learn:

• The impact of omnichannel options, like buy-online pick-up in-store
• The role of data and location technology in the path to purchase
• What pandemic shopping habits are here to stay

Featured Guest:

Dave Fisch is general manager of Shopkick, a leading shopping rewards app in the US. Dave is an experienced founder, entrepreneur, and business leader with a strong record of achievement in leading ad tech, marketing technology, and consumer companies.

Host:

Geoff Ramsey is co-founder of eMarketer. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).