AI is rapidly becoming a part of Latin America's digital economy. Strong consumer enthusiasm and growing business investment in AI will continue to accelerate adoption across the region, but differences in digital maturity will shape how quickly each market evolves.

This deck covers:

AI sentiment and adoption among consumers and businesses in Latin America
How AI is transforming the region’s digital economy
How differences in digital maturity, economic conditions, and government action will shape the region's digital transformation
Opportunities for retailers, brands, and advertisers

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian: VP, Content

Eleni Digalaki: VP, Global Content Operations

Nikolai Dineros

Kyndall Krist: Senior Copy Editor

Penelope Lin: Director, Data Visualization

Wendy Malloy: Director, Reports Editor

Emma Noyes: Senior Graphic Designer, Data Visualization

Oscar Orozco: Senior Director, Forecasting

Jennifer Pearson: VP, Research

Chuck Rawlings

Johann Valderrama: Data Visualization Editor

Emman Velasco: Data Visualization Editor

Yoram Wurmser: Principal Analyst

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The Future of Digital 2026: Latin America

AI Reshapes Consumer Behavior, Commerce, and the Digital Economy

authors

Matteo Ceurvels

Contributors

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