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EMARKETER

France Time Spent With Media Forecast 2023

Digital Cements Its Dominance, Fueled by Smartphone Use

Report by Bill Fisher  |  Jun 21, 2023
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Table of Contents
Report Snapshot
In France, digital has overtaken traditional media time, and the gap is widening.
Total video time is slipping, as TV losses outpace digital gains.
Smartphone time is on a rapid ascent, underlying digital’s overall growth.
France is more digital than Germany but still lags the UK.
What does this mean for marketers in France?
Media Gallery
About This Report
Adults in France now spend more time with digital media than with traditional media. While media habits are fairly advanced in that respect, the country still sits behind the UK, so French marketers could look there for ideas about strategy.
Topics
Time Spent with Media
France
Table of Contents
Report Snapshot
In France, digital has overtaken traditional media time, and the gap is widening.
Total video time is slipping, as TV losses outpace digital gains.
Smartphone time is on a rapid ascent, underlying digital’s overall growth.
France is more digital than Germany but still lags the UK.
What does this mean for marketers in France?
Media Gallery

Report Snapshot

The majority of time spent with media in France is now digital. The market passed the milestone last year, and the trend will continue in that direction as traditional media falls further out of favor.

Key Question: How does the French market differ from Germany and the UK regarding time spent with media?

KEY STAT: In France, time spent with digital media reached a milestone in 2022, surpassing half of total media time. That proportion will increase this year to 52.4%, positioning the country between Germany and the UK for digital media time spent.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Report Snapshot
  2. In France, digital has overtaken traditional media time, and the gap is widening.
  3. Total video time is slipping, as TV losses outpace digital gains.
  1. Smartphone time is on a rapid ascent, underlying digital’s overall growth.
  2. France is more digital than Germany but still lags the UK.
  3. What does this mean for marketers in France?
  1. Media Gallery

authors

Bill Fisher

Contributors

Vivian Dong
Associate Forecasting Analyst
Paul Verna
Principal Analyst
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