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France Digital Ad Spending by Industry 2024
All Industries Will See Double-Digit Growth Amid the Emerging Economic Recovery
France’s digital ad market will grow healthily as the wider economy begins to show signs of improvement. As such, we’ll see double-digit growth across the board. Travel will continue to improve the most as it maintains its post-pandemic recovery.
Key Question: How will the promise of an improving economy affect digital ad investments across industries in France?
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Key Stat: All industries will see strong, double-digit increases in digital ad spending this year. Travel will continue its strong recovery and lead with 18.0% growth.
authors
Bill Fisher
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