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See All Topics →Latest Articles
Explore our Research →Retail media’s offsite opportunities require measurement and careful planning
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Mar 31, 2026
Brands want personalization at scale, but their data stack keeps getting in the way
Article |
Mar 31, 2026
The sound-on era: 3 trends shaping advertising in 2026
Article |
Mar 31, 2026
Marketers are still catching up to the future of media
Article |
Mar 31, 2026
Meta retreats from PG-13 label for Teen Accounts after MPA challenge
Article |
Mar 31, 2026
A leaked Amazon pitch deck makes the case for Rufus ads
Article |
Mar 31, 2026
Novo Nordisk adopts tiered subscription pricing playbook for Wegovy
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Mar 31, 2026
FAQ on GTM engineering: Automating B2B's revenue growth potential in 2026
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Mar 31, 2026
Retailers may need to add staff to improve customer experience
Article |
Mar 31, 2026
Target limits liability as AI shopping assistants gain traction
Article |
Mar 31, 2026
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Learn More →Forecast Mapbook: US Advertising Spending 2025
A Visual Guide to Our Ad Spend Forecasts
About This Report
This Forecast Mapbook makes it easier to see how our ad spending forecasts relate to one another. It visualizes those relationships to remove ambiguity around overlapping metrics and related data cuts.
The Forecast Mapbook for US ad spending gives clients a visual way to understand how our forecasts relate to one another, making it easier to grasp the full scope of our data universe.
This deck covers: a visual way to understand how our US ad spending forecasts interrelate, making it easier to grasp the full scope of our data universe
authors
EMARKETER Forecasters
Contributors
- Shelleen Shum
- VP, Forecasting
- Oscar Bruce Jr.
- Director, Forecasting
- Rahul Chadha
- Director, Report Editing
- Ethan Cramer-Flood
- Vivian Dong
- Forecasting Analyst
- Zach Goldner
- Senior Forecasting Analyst
- Kyndall Krist
- Senior Copy Editor
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Andrew Spink
- Senior Forecasting Analyst
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