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EMARKETER

Forecast Mapbook: US Advertising Spending 2025

A Visual Guide to Our Ad Spend Forecasts

Report by EMARKETER Forecasters  |  Nov 3, 2025
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About This Report
This Forecast Mapbook makes it easier to see how our ad spending forecasts relate to one another. It visualizes those relationships to remove ambiguity around overlapping metrics and related data cuts.
Topics
Digital Ad Spending
Retail Media
Programmatic Ad Spending
US

The Forecast Mapbook for US ad spending gives clients a visual way to understand how our forecasts relate to one another, making it easier to grasp the full scope of our data universe.

This deck covers: a visual way to understand how our US ad spending forecasts interrelate, making it easier to grasp the full scope of our data universe

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

EMARKETER Forecasters

Contributors

Shelleen Shum
VP, Forecasting
Oscar Bruce Jr.
Director, Forecasting
Rahul Chadha
Director, Report Editing
Ethan Cramer-Flood
Vivian Dong
Forecasting Analyst
Zach Goldner
Senior Forecasting Analyst
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Andrew Spink
Senior Forecasting Analyst
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