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EMARKETER

For the First Time, More than Half of China’s Population Will Use WeChat

Article by Rimma Kats  |  Oct 29, 2020
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For the First Time, More than Half of China’s Population Will Use WeChat
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Mobile Messaging
China

Tencent-owned WeChat will remain China’s leading mobile messaging app with 705.4 million monthly users in 2020, according to our estimates. 

WeChat will also pass a major usage milestone this year. For the first time, more than half (50.6%) of China’s population will use the app at least once per month. We had previously expected WeChat to surpass the 50% mark in 2021.

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