Today’s CMO faces unique challenges. Consumer expectations are rising while CMO tenure is declining, which makes it harder than ever for those in the role to demonstrate value.

Yet CMOs have a massive sphere of responsibility that requires a broad range of capabilities and their role, responsibilities, and focus continue to evolve at a staggering pace.

Click here to watch the webinar.

Watch this discussion to learn:

• Why are so many CMOs struggling in their role?
• What are the skills and capabilities that modern CMOs need to thrive?
• How should CMOs align with the right organization to improve their chances of success?

Speakers

• Jeremy Goldman, Director, Marketing & Advertising Briefing at Insider Intelligence
• Dave Frankland, Principal Analyst at Insider Intelligence
• George DiGuido, SVP, Marketing at Insider Intelligence