The Council of the European Union—a governing body that enacts laws in the EU—recently backed a strategy introduced by the European Commision (EC) last September to create an integrated retail payment system throughout the EU.
The retail payment strategy is built on four main pillars introduced by the EC that address three objectives:
European consumers rely increasingly on noncash payments. In 2020, the number of noncash payments in Europe grew 6.16% to 228.1 billion, according to estimates from Capgemini, making it the second-largest noncash region globally behind Asia. This can likely be attributed to more consumers turning away from cash and shopping more online during the coronavirus pandemic. Going forward, digital payment methods are only expected to rise, with Capgemini projecting 307.5 billion noncash transactions in 2023.
The EU Council wants a homegrown payment system that relies less on international players but has the same benefits. Most domestic payment solutions based on instant transfers or cards—such as France’s Cartes Bancaires or Germany’s Girocard—don’t work across borders, making it difficult to support the rise in cross-border retail and ecommerce shoppers. Instead, most of the region’s payment system relies heavily on international players like Mastercard and Visa to facilitate cross-border transactions.
This reliance has its own challenges: EU merchants that route payments via Mastercard’s and Visa’s networks have to deal with increasing interchange fees. Building its own system would let the EU rely less on those players and regain payment and data sovereignty. This could spell bad news for Mastercard and Visa given how much payment volume the region generates: In Q4 2020, 30.5% of Mastercard’s gross dollar volume for its charge, debit, and prepaid programs and 20% of Visa’s payments volume for its debit and credit programs came from Europe.