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The state of ecommerce conversion rates

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile phones registered a substantially lower rate of 2.3%.

Beyond the chart: That quarter, 67% of online shopping sessions in the US took place on mobile phones, while 31% occurred on desktops. Add-to-cart rates were between 12.5% and 13.5%, depending on device, but shoppers abandoned their carts 77.5% of the time. Ultimately, trends stayed fairly consistent throughout 2021: Desktop shopping was more likely to pay off for retailers, while mobile brought in more window shoppers.

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