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EMARKETER

Digital Coupons

As Consumers Face Economic Stress, Coupons Are a Critical Marketing Tactic

Report by Suzy Davidkhanian  |  Oct 5, 2022
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About This Report
Digital coupons can incentivize buying, increase basket sizes, and introduce new customers to a brand. And they are especially important amid economic uncertainty. Scroll through our 10-slide deck for insight on what you need to know now.
Topics
Coupons
Ecommerce Tactics
Digital Shoppers & Buyers
United States

Digital coupons can incentivize buying, increase basket sizes, and introduce new customers to a brand. And they are especially important amid economic uncertainty. Scroll through the 10 slides below for insight on what you need to know now, including:

  • Our digital coupon users forecast
  • The coupon landscape in the US
  • Consumer preferences
  • Why millennials are the cohort to watch
  • Key takeaways for retailers

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

authors

Suzy Davidkhanian

Contributors

Amy Rotondo
Director, US Research
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