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Data Feed: April 19, 2018

Key stats you need to know about today

Ads.txt Awareness: The adoption of ads.txt has taken off since the Interactive Advertising Bureau Tech Lab introduced the tool last year as a way for ad buyers to fight domain spoofing. But despite the amount of press coverage ads.txt has received, many people still have not heard of it, according to an Oath and Advertiser Perceptions study, cited by Digiday. In the survey of 222 advertisers and agencies, 19% of respondents did not know what ads.txt was. It is critical that advertisers know about it, since several of the industry’s largest demand-side platforms use ads.txt to filter unauthorized inventory selling.

Top Factors: Price is definitely one of the most important factors for many consumers when buying clothing and accessories. Indeed, a quarter of respondents surveyed by CivicScience said so. But the quality and durability of the items, as well as comfort, are more important.

Gen Z Is Open to Ads: IRI surveyed Gen Z consumers (ages 18 to 21) and discovered differences between that generation and older ones. Somethirty-eight percent of Gen Z respondents like personalized adsin their social media feeds, compared with 21% of younger millennials and 30% of older millennials. Additionally, 42% of Gen Zers think personalized ads based on their interests and shopping habits are a great way to learn about new products.