The news: Connected TV (CTV) advertising is inching toward democratization, transforming a high barrier to entry into an accessible landscape for brands with smaller budgets to connect with consumers.

• Nonprofit organization AdGood launched a media fund to open access to CTV advertising for mission-driven nonprofits, enabling organizations to reach engaged audiences at scale, per a Wednesday announcement.
• Donations to AdGood’s fund help offset media costs for organizations with small budgets, while AdGood will offer reporting and management tools to boost impact.
• Other players are pushing for CTV democratization. Magnite recently acquired streamr.ai, a platform with AI tools focused on making CTV accessible to small- and mid-sized businesses (SMBs). The deal enables Magnite to offer streamr’s AI technology to partners working with SMBs, simplifying CTV campaigns.