YouTube creators will get more ways to monetize, and brands will benefit. The more money creators can make, the more likely they are to stick around, opening up opportunities for brands to work with them. Shorts ads, dual livestream hosts, and more commerce tools are being rolled out with creators in mind. But YouTube has also released more direct monetization options for creators:
- As of April, eligible creators can receive Super Thanks (tips in the form of a public thank you message) from viewers, along with other tipping features like Super Chat (paid highlighted messages in a chat stream), and Super Stickers (paid stickers in livestreams).
- YouTube is continuing its $100 million Shorts Fund in 2022, which awards bonus payments to well-performing Shorts creators. YouTube said in January that 40% of creators who weren’t previously monetizing their work got a check after launching in August 2021, though it’s not clear how much money they made.
- Creators already receive 55% of ad revenues generated from ads displayed during their long-form videos. There is no direct revenue share from Shorts ads right now.
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