The perceived measurability and accountability of digital media have been among the biggest factors attracting advertiser budgets for years, but proving ROI has never been more important.
Attributing bottom-line results to advertising and marketing touchpoints is critical for optimizing spend, and ultimately getting the most market share. But even with digital media, it isn't easy.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examined the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.
Watch this webinar and learn: