Meet the Analyst: Ad Measurement & Revenue Attribution | May 13

Meet the Analyst: Ad Measurement & Revenue Attribution | May 13

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How to Confront Today’s Challenges, Including ATT and the Deprecation of the Third-Party Cookie

The perceived measurability and accountability of digital media have been among the biggest factors attracting advertiser budgets for years, but proving ROI has never been more important.

Attributing bottom-line results to advertising and marketing touchpoints is critical for optimizing spend, and ultimately getting the most market share. But even with digital media, it isn't easy.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examines the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.

Join this webinar and learn:

  • Why it's critical to audit your metrics and map customer journeys
  • Why Apple's AppTrackingTransparency (ATT) framework and the deprecation of third-party cookies will change these practices, and how to pivot your strategy
  • What data clean rooms are, and what you need to understand about secure data collaborations
  • What you should be doing to prepare for post-cookie attribution methods
  • Plus! Kevin Dean, chief operating officer at Infutor Data Solutions joins the conversation

Live Date: May 13, 2021

Time: 2pm ET

Presenters

Nicole Perrin is an eMarketer principal analyst at Insider Intelligence, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business, and consumer attitudes toward advertising.

Kevin Dean is chief operating officer at Infutor. Kevin oversees product initiatives with a focus on strategic growth. With more than 30 years of data marketing and information services leadership experience, Kevin was most recently the president and general manager at Experian Targeting and spent 10-years in executive roles at Equifax.

Moderator

Eric Haggstrom is an eMarketer forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.

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Infutor