Companies across multiple industries are launching media networks in search of a high-margin stream of incremental revenues. That will transform how retailers, financial services providers, and other businesses interact with consumers. By 2029, commerce media will represent close to a quarter of advertisers’ digital media budgets in the US.

Key Question: What will drive US commerce media ad spending to—and past—the $100 billion mark?

Key Stat: Commerce media ad spending in the US will rise to $118.44 billion in 2029, per our forecast.

This report can help you:

• Develop media strategy and allocate budgets for campaigns (brands and agencies)
• Develop commerce strategy (brands)
• Develop go-to-market strategy (solutions providers and media platforms)