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EMARKETER

Canada Social Media 2025

More Social Networks Have Built Substantial Audiences Thanks to a Realignment Along Generational Lines

Report by Paul Briggs  |  May 12, 2025
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About This Report
Social media usage in Canada continues to grow, but it’s spread across a wider range of networks. Meta’s Facebook and Instagram still lead, but TikTok, Snapchat, Pinterest, and X also command large audiences.
Topics
Social Media Usage
Social Media Users
Canada
Table of Contents
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EMARKETER’s updated forecasts for social network usage in Canada rank the top six platforms and outline what to expect through 2029.

This deck covers:

  • The number of social network users per platform
  • How the rankings have changed in the past few years
  • How Gen Z and millennials are forcing a realignment

This deck can help you: develop a media strategy and allocate budgets for campaigns (brands and agencies)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Media Gallery

      Charts in This Report

      Social Media Continues to Fragment, Although Meta Still DominatesInstagram Is the Top Social Network for Gen Z, Followed Closely by TikTok and Snapchat
      Gen Z and Millennials Are Driving Wider Social Media UsageMeta: While Facebook’s Penetration Is Shrinking, Instagram’s Gains Are Sustaining Meta’s Unrivaled Reach
      X: Usage Dropped Dramatically After Elon Musk’s Takeover in Late 2022TikTok: User Growth Has Continued to Grow Robustly Despite Regulatory Challenges
      Pinterest: Users Have Surpassed the 9 Million Mark, Ranking No. 5 in 2025

      authors

      Paul Briggs

      Contributors

      Nikolai Dineros
      Jasmine Enberg
      Vice President and Principal Analyst
      Donte Gibson
      Senior Charts Editor
      Cindy Liu
      Senior Forecasting Analyst
      Emma Noyes
      Graphic Designer, Data Visualization
      Heather Sprung
      Senior Editor
      Paul Verna
      VP, Content
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