Retail will continue leading the pack and account for more than a fifth of total spend in 2021. Consumer packaged goods (CPG) will follow with a 14.5% share, while computing products and consumer electronics’ share will level out at 12.0%. Financial services and automotive, meanwhile, will steadily decline in share throughout the rest of the forecast.
The “Other” category accounts for a large proportion of spend and contains industries that are sizable but not sizable enough to be broken out individually (health and pharma, real estate, business, and industrial and education, for example).
The only change in the ranking this year will be computing products inching ahead of financial services into third place.