Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

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About This Report
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in Europe. "Analyst Take" notes on ad spending for search, display, TV and out-of-home in the US, Canada and France are now available. We will also be issuing guidance for ad spending in China and Germany. We will update our full-year forecast for digital ad spending again in June. You can access all of our latest pandemic coverage by clicking the icon at the right of the search bar.

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authors

Bill Fisher

Contributors

Peter Vahle
Forecasting Analyst