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AI has yet to penetrate the health and wellness sector

The trend: Few consumers use AI tools for the health and wellness activities they participate in, according to a recent survey from Menlo Ventures and Morning Consult of 5,031 US adults in April 2025.

Unpacking the trend: Most consumers engage in various health-related activities but are not using AI to support those efforts.

  • For instance, 71% research health questions, but only 14% use AI tools for their health queries.
  • 62% plan their workouts; 11% use AI to support this activity.
  • Around half track their health and fitness data (55%) and nutrition (46%), but far fewer use AI for these purposes (12% and 11%, respectively).
  • 41% seek out mental health and wellness support, while just 9% use AI to do so.

Consumers use AI for routine activities more than for health purposes, the survey found. Writing emails (19%), researching general topics of interest (18%), and managing to-do lists are the top AI use cases tracked in the study.

Digging deeper: Many consumers are interested in or think they will use AI for health reasons even if they aren’t adopting the tech just yet.

  • Around 2 in 5 are very or somewhat interested in using AI to find a medical clinic with immediate appointment availability or to treat/diagnose a health issue at home, per a May 2025 survey from Monigle.

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