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About
Affiliate Marketing 2026 Forecast Report
Creator Mania, an Unsteady Economy, and AIV Fever Drive Affiliate Growth
Affiliate marketing spend in the US will grow 11.4% YoY in 2026. Brands’ and retailers’ continued interest in creators, expanding retail ecommerce activity, and—at the margins—a growing interest in using affiliate publishers to improve brands’ visibility in AI search will buoy it.
Key Question: What is driving affiliate marketing spend growth?
Key Stat: US retail affiliate marketing spending will grow 10.5% YoY this year and will grow faster than US retail ecommerce sales through our forecast period.
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authors
Max Willens
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