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Are you and your business doing all you can to optimize and send better emails? If you’re not A/B testing, it’s time to start. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.

Watch this webinar and learn:

• Test your emails, including sample groups, timing, and forming a hypothesis
• Set up a proper test to enhance campaign effectiveness, and improve programs for specific audiences
• Evaluate and accurately report on your results to make informed decisions

Presenter:

Jonathan Woodward is head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. Driven by data and a closed-loop marketing philosophy, Jonathan takes pride in delivering demand programs that are buyer centered, innovative, and impactful.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.