Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Agentic ad buying has moved from niche topic to top-tier anxiety for media planners
Article |
Mar 27, 2026
Visa boosts subscription management services for issuers
Article |
Mar 27, 2026
How Behr Paint hired creators to take customer service calls
Article |
Mar 27, 2026
Better and Coinbase partner on crypto-backed down-payment loans
Article |
Mar 27, 2026
Schwab goes after Gen Z with brokerage accounts for teens
Article |
Mar 27, 2026
Agentic shopping, outcome-driven AI, and creator commerce: Takeaways from Shoptalk 2026
Article |
Mar 27, 2026
Brands move beyond ROAS as measurement gaps widen in commerce media
Article |
Mar 27, 2026
63% of doctors use AI, but adoption drops with age
Article |
Mar 27, 2026
OpenAI’s ChatGPT ads hit $100 million in annualized revenues, but doubts remain
Article |
Mar 27, 2026
Action targets 100 US stores by 2030, but the discount market is already crowded
Article |
Mar 27, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →5 Charts That Explore the Ad Opportunities in Gaming Video and Esports
Download
Table of Contents
1. Industry troubles won’t negatively affect esports or GVC viewer growth.
2. Esports ad revenue growth rates won’t contract until 2026.
3. GVC ad revenues will follow a similar growth trajectory.
4. Esports viewers aren’t defined by age.
5. A greater share of gamers have watched livestreamed games versus esports.
Sources
Media Gallery
About This Report
Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.
Table of Contents
1. Industry troubles won’t negatively affect esports or GVC viewer growth.
2. Esports ad revenue growth rates won’t contract until 2026.
3. GVC ad revenues will follow a similar growth trajectory.
4. Esports viewers aren’t defined by age.
5. A greater share of gamers have watched livestreamed games versus esports.
Sources
Media Gallery
Although gaming content in the US has exploded over the past decade and created a new market for advertisers, the industry has had a tough time in recent months. Many esports and gaming video content (GVC) companies are experiencing a downturn in investment and profit. But through it all, viewers and ad revenues continue to grow.
authors
Jessica Lis
Contributors
- Jennifer Jhun
- Research Director, International and Special Projects
- Andrew Spink
- Forecasting Analyst
- Yoram Wurmser
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.