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EMARKETER

5 Charts That Explore the Ad Opportunities in Gaming Video and Esports

Report by Jessica Lis  |  May 24, 2023
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Table of Contents
1. Industry troubles won’t negatively affect esports or GVC viewer growth.
2. Esports ad revenue growth rates won’t contract until 2026.
3. GVC ad revenues will follow a similar growth trajectory.
4. Esports viewers aren’t defined by age.
5. A greater share of gamers have watched livestreamed games versus esports.
Sources
Media Gallery
About This Report
Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.
Topics
Video Games
Video Advertising
United States
Table of Contents
1. Industry troubles won’t negatively affect esports or GVC viewer growth.
2. Esports ad revenue growth rates won’t contract until 2026.
3. GVC ad revenues will follow a similar growth trajectory.
4. Esports viewers aren’t defined by age.
5. A greater share of gamers have watched livestreamed games versus esports.
Sources
Media Gallery

Although gaming content in the US has exploded over the past decade and created a new market for advertisers, the industry has had a tough time in recent months. Many esports and gaming video content (GVC) companies are experiencing a downturn in investment and profit. But through it all, viewers and ad revenues continue to grow.

Here’s what’s in the full report

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Table of Contents

  1. 1. Industry troubles won’t negatively affect esports or GVC viewer growth.
  2. 2. Esports ad revenue growth rates won’t contract until 2026.
  3. 3. GVC ad revenues will follow a similar growth trajectory.
  1. 4. Esports viewers aren’t defined by age.
  2. 5. A greater share of gamers have watched livestreamed games versus esports.
  3. Sources
  1. Media Gallery

Charts in This Report

US Esports Ad Revenues, 2020-2027 (millions and % change )US Gaming Video Content (GVC) Ad Revenues, 2020-2027 (millions and % change )
US Gamers Who Have Watched Esports, by Generation, Nov 2022 (% of respondents)US Gamers Who Have Watched Livestreamed Games, by Generation, Nov 2022 (% of respondents)

authors

Jessica Lis

Contributors

Jennifer Jhun
Research Director, International and Special Projects
Andrew Spink
Forecasting Analyst
Yoram Wurmser
Principal Analyst
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