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October 21, 2026

Just 31% of Small Business Owners Maintain an Active Presence on TikTok

Just 31% of Small Business Owners Maintain an Active Presence on TikTok

Methodology

Data is from the October 2026 BrightLocal report titled "Small Business Marketing Report 2026." A total of 1,002 US owners of locally operated small businesses with 1-50 employees were surveyed during 2026. The research examined where small business owners believe customers discover their businesses online and the marketing activities they use to attract customers.