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Boost your brand and generate demand with media programs.

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Take a look into our corporate culture and view our open roles.

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Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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October 19, 2026

7 in 10 Marketers Aren't Confidently Measuring Whether Their AI Investments Are Paying Off

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Chart Title

7 in 10 Marketers Aren't Confidently Measuring Whether Their AI Investments Are Paying Off

Publication Date

October 19, 2026

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Topics

Artificial Intelligence (AI)Marketing Measurement Surveys North America

7 in 10 Marketers Aren't Confidently Measuring Whether Their AI Investments Are Paying Off | EMARKETER