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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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October 13, 2026

Short Clips Are Most Valued for Discovering Content Worth Paying For

Featured In

Short-form video offers streamers a way to defend subscription prices and add value

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Chart Title

Short Clips Are Most Valued for Discovering Content Worth Paying For

Publication Date

October 13, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

Short-form video offers streamers a way to defend subscription prices and add value

Topics

Video-on-Demand (VOD)Media Consumption Media & Entertainment Consumer Behavior United States