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July 1, 2026
By 2030, AI Platforms Will Generate $13.41 Billion in Online Sales, or 5.5% of Total Ecommerce
Note
General-purpose AI platforms can be used for various tasks, including shopping, where the assistant can influence, guide, and/or execute part or all of a transaction. Examples of general-purpose AI platforms include ChatGPT, Google Gemini, and Perplexity. Retailer-native AI assistants (e.g., ... Amazon’s Alexa for Shopping, Walmart’s Sparky) and specialized third-party AI shopping assistants (e.g., BuyScout, Daydream) are not counted as general-purpose AI platforms. Retail ecommerce sales include products or services ordered using the internet, regardless of the method of payment or fulfillment. Travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, and gambling and other vice goods sales are excluded.Methodology
Estimates are based on the analysis of data from other research firms, including traffic data to US retail sites, session behavior, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.Featured In
AI Commerce in Europe 2026Sources
Chart Title
By 2030, AI Platforms Will Generate $13.41 Billion in Online Sales, or 5.5% of Total EcommercePublication Date
July 1, 2026