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September 18, 2026
US Holiday Season Retail Ecommerce Sales, 2019-2026 (billions and % change)
Methodology
Data is from a September 2026 Adobe Analytics study as cited in press release. Data is based on an aggregated and anonymous data analysis of 1 trillion website visits and 100 million SKUs in 18 product categories sold online in the US. Adobe measures 80% of all online transactions from the top 100 US retailers. The data is based on the Fisher Ideal Price Index.Sources
Chart Title
US Holiday Season Retail Ecommerce Sales, 2019-2026 (billions and % change)Publication Date
September 18, 2026