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September 27, 2026
Use of Direct Mail for Purchase Decisions Among US Adults, July 2026
Note
Respondents were asked "Over the past year, have you used direct mail for any of the following when making a purchase decision?"Methodology
Data is from the September 2026 Lob report titled "State of Direct Mail: Consumer Insights Edition" in partnership with Kirin Analytics and PureSpectrum. 2,000 US adults, nationally representative of age, gender, income, and region, were surveyed online in July 2026.Chart Title
Use of Direct Mail for Purchase Decisions Among US Adults, July 2026Publication Date
September 27, 2026