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June 30, 2026
US TV Ad Reach Among Ages 25-34, by Select Industry, June 2025 vs. June 2026
Methodology
Samba TV’s viewership data is derived by its proprietary Automatic Content Recognition (ACR) technology from tens of millions of voluntarily participating smart TVs. Integrated at the chipset level across 24 leading smart TV models sold in over 100 countries worldwide, Samba TV's ACR captures content displayed on the TV screen, regardless of source. Additionally, Samba TV analyzes this data to project household-level viewership, aligning with the US census across various age, gender, race/ethnicity, and household income. This ensures unbiased insights into US TV consumption.